# Cyber Risk Scoring, Reimagined

Risk scoring isn’t just a formula—it’s a discipline. AttackIQ quantifies risk by asset, adversary behavior, and business impact to drive smarter decisions and measurable security outcomes through continuous practice.

## Precision Risk Starts with the Right Formula

### E = Σ (Pa × Ia)

At the core of AttackIQ’s risk assessment is a simple, powerful formula. By calculating across every asset, we generate a total exposure score grounded in adversary behavior, asset criticality, and business context.

- **E** = Expected loss from a cyber incident
- **Pa** = Probability of an asset being involved in an incident
- **Ia** = Impact of compromise for that specific asset

## Quantify Cyber Risk in Business Terms

Adversary testing, asset context, and business impact work together to produce precise, actionable risk scores.

### **Identify What Matters Most**

Ingests data from CMDBs, cloud tags, and business systems to classify assets by criticality, ownership, and sensitivity.

### **Validate Likelihood with Adversary Behavior**

Runs real-world attack emulations to assess each asset’s exposure. Attack paths, misconfigurations, and compensating controls inform probability (Pa).

### **Calculate Impact in Business Terms**

Maps business impact to each asset from data sensitivity to operational downtime cost to determine accurate impact (Ia).

### **Quantify and Prioritize Real Risk**

Generates a real-time risk score based on actual exploitability and potential business loss, not subjective estimates.

## Why AttackIQ Is a Smarter Approach to Risk

Legacy models rely on subjective scores and static snapshots. AttackIQ delivers real-time, validated, business-aligned cyber risk assessment.

### **Traditional Risk Models**

- Subjective, 1–5 heatmap scoring  
- Treats all assets equally  
- Ignores real-world controls and gaps  
- Updated infrequently  
- Hard to communicate to executives

### **AttackIQ Risk Scoring**

Data-driven and empirically tested

Prioritized by asset value and threat exposure

Validated through live adversary emulations

Continuously refreshed with current exposure data

Mapped to business impact and financial risk

## Turn Risk Insight Into Business Credibility

Deliver clarity to your security team and confidence to leadership. Show measurable progress and back every decision with data.

- Prioritize fixes that reduce the most risk  
- Align investments with your most critical systems and operations  
- Communicate exposure in financial terms, not technical estimates

## See Your Score—And Watch It Improve

AttackIQ doesn’t just measure your risk, it shows you how to reduce it.

You’ll see exactly:

- What’s driving your score, down to the asset and attack path  
- Which actions will reduce the most risk, fastest  
- How your score improves as exposures are fixed and controls are validated

## Never Settle for Uncertainty

### Validate Your Defenses

Take the guesswork out of threat exposure management. Validate your defenses with real-world attack scenarios and focus on what matters most—managing your risk.